Key features
- A fresh identity design was created to highlight PSP Lab’s unique advantages and appeal to its target audience.
- A fast, mobile-first, and easily manageable website was developed, featuring SEO-optimised content.
- An innovative AI chatbot “ComplyChat” providing instant FCA-based recommendations to clients.
Increasing sales with online presence
PSP Lab, as a niche FinTech consultance with a focus on regulatory aspects, has to show its prominent expertiese with facts and in-deep knowledge of the sphere. The differentiation had to be understandable from the first touch of the client with the website.
PSP Lab founder, Dmitrijus, had a bias that clietns could only come from industry connections and recommendations. As it appeared, this was not the case. Clients were searching on the web, however, other competitors did not have such in-deep experience and and content about FCA regulations for PI/EMI licensing, crypto and software. With a great looking website, we converted incoming SEO traffic into warm leads using right page structure and automated marketing funnels.
ComplyChat – AI chat finely tuned on FCA guidance
PSP Lab team had a prominent idea on how to embrace new technologies that could embark more clients and also fasten the delivery process. During the discovery phase, we realised that ComplyChat could be a separate startup, making it possible to serve smaller clients and take its own niche.
We developed a PoC utilising Vercel server, which made it easier to deploy and manage the technical part of the project. It is also very convenient to work with open source AI models, integrating them into web projects.
ComplyChat as a legal advice tool, could give insights and simple answers to complex questions about FCA regulations in real-time.
Versions
MVP Version: The MVP of ComplyChat focuses on core features to validate the concept and gather initial user feedback. This includes single Chatbase or Vercel bot integration, user registration and profile creation, a simple billing functionality linked to a payment service provider (Stripe), essential information pages (Terms of Use & Privacy Policy), a Contact Us form, and a simplified user interface using Material Design.
Full Version: The full version includes the features from the MVP, plus a range of additional functionalities. This includes the integration of multiple specialised Chatbase bots, a smart routing algorithm, multi-chat functionality, a FAQ bot, and an enhanced user interface.
API Integration with Multiple Bots
Given the symbol limitation in Chatbase (6M symbols), we have created multiple bots, each specialised in different areas of law. The ComplyChat app can seamlessly integrate with these multiple bots through the provided Chatbase API. Users are able to access and interact with any of these bots from within the app.
Smart Routing Algorithm
We developed a smart routing algorithm to identify and direct the user’s query to the most qualified bot based on the nature of their question. This optimised response accuracy and ensure efficient use of the bots.
Multi-Chat Functionality
Same as with ChatGPT, users have the ability to initiate and maintain multiple chats simultaneously. Each chat is a separate and can maintain its history for easy reference. This allowed users to address different topics or issues without confusion or overlap.
User Registration and Profile Management
The application includes a registration system where new users can accept PSP Lab’s Terms of Use and Privacy Policy. After registration, users are able to create and manage their profiles.
Billing Functionality
ComplyChat is ot only an internal tool, but also a for profit business, so it required a secure billing system to manage subscriptions, process payments, and handle the transition from a free trial to a premium subscription.
