Key features
- Branding and Visual Identity: A complete overhaul of the initial design concept into a unique identity for EggCity, capturing its innovative essence in the web3 sector.
- Custom Questionnaire: A specifically tailored web app delivering a distinctive experience for each visitor, with shuffled questions and individualised scoring. Using React.js and Node.js we created a custom questionnaire with the following features:
- Shuffled questions and answers for every app visit;
- Scoring based on answers;
- Generation of a custom PDF report with recommendations;
- User management for admins;
- Automated Report Generation: Users receive a customised PDF report via email post-questionnaire, containing recommendations tailored to their responses.
Branding and visual identity
The evolution from the initial design to a distinct identity. A first concept that client represented us was a simple picture of a city skyline, which lacked engagement and concept identity of the project.
Our goal was to create a new design concept that would break through a very competitive web3 market, where every project fights for user attention in a fast changing environment.
Result
Our team reimagined the concept and proposed a new vision of EggCity, which kept an idea of a city, but represented in much more dynamic way.
Logo
For a logo we used a metaphor of a city topological map. This is not obvious from the first touch with the brand, but it has a distinctive nature and memorable experience for the user.
Brand identity
One of the goals was to give a WOW effect for the visitor, get their attention and make them interested. This is happaning right when the user enters website, being surrounded by neon skyscrapers.
X-ray is another idea that we introduced. It gives a feeling of a real scanner that checks DAO.
We used a principle of using a parimeter in EggCity designs, which always is unique on every picture.
Questionnaire and the web app
A unique web app with branded design surpasses the limitations of no-code tools like PaperForm, providing a comprehensive questionnaire experience.
The questions and answered are automatically shuffled, which creates a non-biased experience and getting a fair amount of points.
Report Generation
Following the questionnaire, users receive a customised PDF report, offering insights and recommendations based on their individual responses.